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Jan 31, 2013
The Press Democrat

Under new Local ownership -
Sonoma Media Investments, LLC

Social Media Optimization
(SMO) Specialist

The Press Democrat is seeking an SMO Specialist who will play a pivotal role in driving social
media engagement for our digital clients.
Qualified candidates must be able to keep up on, and communicate, industry developments and social media strategies to clients, sales
representatives and technical team members. They should excel at research and have the
ability to speak directly with clients and help
outline content and social engagement strategies. The preferred candidate will enjoy studying trends, developing and executing social media
campaigns on behalf of area businesses, working at the intersection of marketing and customer conversion, and, above all, enjoy working in a
motivated, team-oriented environment.

This position is responsible for:
Contributing to internal strategy meetings,
PowerPoint presentations, social media
collateral and external client meetings.
Ensuring all social media strategies and
initiatives are in line with overall client
marketing plan/objectives and company vision.
Serving as a primary content developer for
social media landscape developments and
other content.
Support new business development and
strategic planning efforts.
Manage relationships with select social media
Vendors and other third parties on behalf our
clients.
Provide complete management and analysis of
Social Media campaigns against defined
success metrics and initiatives.
Stay current with all Social Media industry
developments and best practices.

Job Requirements:

Minimum of three years interactive social media
design and engagement experience required.
Bachelor's degree or equivalent in English,
Liberal Arts, Communication, Journalism or
news media and/or demonstrated past success
in comparable position(s) preferred.
Ability to make decisions independently and
iterate rapidly
Extreme attention to detail and outstanding
organization skills.
Proven Social Media Optimization results and
in depth knowledge of Social Media Tools and
Techniques.
Knowledge of online public relations strategy
Must have exceptional traditional English
writing and grammatical skills and a flair for
using "social networking speaks" and online
jargon.
Knowledgeable in HTML; CSS; blogging
platforms like wordpress and MS Office.
Experience with user views on mobile phones
and tablets
Familiar with industry standard management
tools and third party services such as Cision,
Radian6, etc.
Working knowledge of IT, operations and sales.
Diligent work ethic and insatiable desire to
ex pand skills and be the best.
Ability to use PR Tools/measures and systems
e.g, video monitoring, Google Alerts/Analytics

We are looking for candidates that have the
following qualities:

High Impact communication skills
Planning and organizing
Work standards
Technology
Adaptability
Active Learning
Innovation & creativity

The Press Democrat values the contribution of their employees and offers a competitive compensation plan. We also offer an array of benefits, including medical, dental, vision, life, accident
insurance and Paid Time Off.

The Press Democrat is committed to a drug and alcohol free workplace. Any job offer is conditional upon satisfactorily completing a background investigation and pre-employment drug testing.

To be considered please submit a cover letter
and resume to: hr@pressdemocrat.com
and state the title of the position you are
applying for in the subject line.

The Press Democrat is an Equal Opportunity Employer

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