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Apr 03, 2013
The Press Democrat
Under new Local ownership -
Sonoma Media Investments, LLC

Digital Media Specialist
The Press Democrat seeks a Digital Media Specialist. This position is responsible for acquiring & optimizing web service accounts & will work to understand our clients' business objectives and develop customized, result driven web service solutions. The Digital Media Specialist will work with our Advertising Sales and Web Service teams on the collection, analysis, interpretation, presentation and monitoring of performance for various digital and web service campaigns.

This position is responsible for
Work's with advertisers and sales staff to ensure
we are meeting our digital sales objectives
Prepare and present digital sales presentations
to advertisers
Assist Account Executives in the creation and
delivery of digital presentations to advertisers
Making strategic recommendations to clients
about SEO, website improvements and digital
advertising to increase conversion results
Engaging with customers, Account Executives,
and web services teams to explore their
situations and needs; probing underlying
issues that suggest broader solutions. Establish
courses of action to ensure that work is
completed efficiently.
Actively research & analyze potential
digital leads
Facilitate ongoing client meetings to define and
analyze web traffic reports; identify growth
opportunities for clients
Clearly & professionally conveying information
and ideas to individuals and groups in a variety
of situations; communicating in a focused and
compelling way that drives others' thoughts
and actions
Ability to identify opportunities and encourage
the creation of strategic relationships to help
achieve business goals

Job Requirements
Demonstrate an in-depth knowledge of all digital
advertising products including banner
advertising, desktop and mobile website
strategies, SEO/SEM, SMO, CPC, SMS, demo
graphic/behavioral targeting, mobile, and video
Digital desktop and mobile digital advertising
including behavioral targeting
Past experience with brand and reputation
management
Strong knowledge of competitors' digital
products
Demonstrated past success in comparable
advertising/online position(s)
Bachelor's degree or equivalent professional
experience preferred
Consultative selling

Technical Skills
Google Analytics: 2+ years' experience
analyzing web traffic patterns and metrics
Strong understanding of Internet CRM systems
Individual must be familiar with business
oriented software, including Microsoft Office
Suite, with an emphasis on Excel & PowerPoint

The Press Democrat values the contribution of their employees and offers a competitive compensation plan. We also offer an array of benefits, including medical, dental, vision, & Paid Time Off.

The Press Democrat is committed to a drug &
alcohol free workplace. Any job offer is
conditional upon satisfactorily completing a background investigation and pre-employment drug testing.

To be considered please submit a cover letter and resume to:
hr@pressdemocrat.com
and state the title of the position you are
applying for in the subject line.

The Press Democrat is an Equal Opportunity Employer

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