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Jun 14, 2013
The Press Democrat
Sonoma Media Investments, LLC

Search Engine Optimization
(SEO) Specialist

The Press Democrat's PD Media Lab is seeking a SEO Specialist who will work closely with internal and external stakeholders to scale high-impact SEO programs relating to indexation, content, customer conversion, and linking for our digital clients. Qualified candidates must have experience implementing search engine optimization strategies and be able to keep up on, and communicate, industry developments, trends and
social media strategies to clients, sales representatives and technical team members. The preferred candidate will enjoy studying trends, researching social media campaigns and, above all, enjoy working in a motivated, team-oriented
environment.

This position is responsible for:
Implementing search engine optimization (SEO)
strategies to improve traffic and performance
of websites.
Managing multiple client website/PPC
campaigns, organic promotions, etc.
Monitoring online campaigns and making
recommendations to improve key performance
metrics and drive revenue
Creating SEO summary reports for clients.
Working with other team members on a regular
basis to review website / campaign
performances and ROI.
Content: Keyword research, generation, and
analysis
Linking: Internal and external linking strategies
Staying current with all Social Media industry
developments and best practices.

Job Requirements:
Knowledge of search engine marketing (PPC)
Knowledgeable in common advertising and
analytics tools, including: Google Analytics,
Google Adwords, Yahoo & Bing Search
Advertising, Facebook Advertising, etc.
Understanding of on-site and off-site SEO.
Familiarity with basic HTML, CSS, XML sitemap
submissions, and code structure preferred
Strong project management and
inter-departmental coordination skills.
Ability to execute on multiple projects while
closely measuring the impact of each project
and changing course when needed.
Proficient computer skills are required.

We are looking for candidates that have the
following qualities:
Adaptability and ability to execute on multiple
projects while measuring impact and knowing
when to make changes.
Proactive, energetic innovator looking to have
an impact on the success of business clients.
Creative/ideas person who is people orientated.
Ability to be a self-starter and work both
independently and in a team-oriented
environment
High work standards with high impact
communication skills.
Technology savvy.
Active Learning.

The Press Democrat values the contribution of their employees and offers a competitive compensation plan. We also offer an array of benefits, including medical, dental, vision, life, accident
insurance and Paid Time Off.

The Press Democrat is committed to a drug and alcohol free workplace. Any job offer is
conditional upon satisfactorily completing a background investigation and pre-employment drug testing.

To be considered please submit a cover letter and resume to: hr@pressdemocrat.com
and state the title of the position you are
applying for in the subject line.

The Press Democrat is an Equal Opportunity Employer

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