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Oct 25, 2013
Under new Local ownership -
Sonoma Media Investments, LLC

Ad Operations and Monetization Manager
The Press Democrat seeks a talented & dynamic Ad Operations and Monetization Manager to join our world-class Media Lab. This position will be responsible for managing the day-to-day and long-term initiatives related to advertising inventory monetization and campaign operations. This also includes content publishing and native
advertising products, consumer and audience reach and analytics, and executive business
metrics and reporting. This position is tasked with driving critical business initiatives for revenue growth. This position will need to use their well-honed business, operation and technical acumen to act as a thought leader and project manager driving critical cross-functional advertising operations initiatives and interfacing with internal departments.

This position is responsible for:
•Building and managing ad solutions and
monetization roadmap, including areas such as,
but not limited to:
oReserved inventory monetization: initiatives
to improve ad product packaging, pricing,
inventory management and reporting
oRemnant inventory monetization
(ad networks/exchanges/SSPs/DSPs)
oVideo (in-site, external) and mobile
monetization (mobile web and apps)
oCommercial Publishing / native advertising
oTraffic: distribution strategy and 3rd party
•Defining business and technical requirements
and specifications for ad solutions across
various ad formats and platforms, including:
oAd retargeting
oRTB (Real Time Bidding)
oNational remnant programs
•Collaborating with Advertising, News, Marketing,
ITS, to identify & resolve areas for improvement
in the current advertising operations and bring
new products to market; act as project manager
to ensure timeliness and rigor
•Conducting beta testing to ensure effectiveness
of ad solutions prior to roll out
•Building business cases (revenue, pricing, cost)
to support new business initiatives and ensure
overall profitability
•Establishing and monitoring ad solutions
success metrics, dashboards and P&L
•When necessary, identifying and managing key
vendors to enable and execute ad solution\
strategies; Vendor/Partner onboarding and
execution, specifically guidance regarding
standards, specifications, page layout and
interaction, set up with internal trafficking and
systems teams
•Performing market assessment / research and
competitive landscape overviews, evaluating
new growth opportunities (both revenue and

Education and/or Work Experience:
•Bachelor's Degree preferably in a quantitative
discipline. Master or MBA a plus, but not req'd
•Minimum of 2-3 years' experience in digital
advertising in an operations, product or
monetization capacity
•Additional 1-2 years' experience in a business
role or in management consulting a plus
•Knowledge of online advertising formats and
platforms, industry standards, & the competitive
ecosystem including ad networks, exchanges,
SSPs, DSPs etc.
•Participation in relevant advertising community
forums (e.g., IAB, AdMonsters, etc) is a plus, but
not required
•Experience conducting market analysis and
converting into business requirements or
defining and launching new products, features
or processes

The Press Democrat values the contribution of their employees and offers a competitive
compensation plan. We also offer an array of benefits, including medical, dental, vision, and Paid Time Off. Additionally, we are committed to a drug and alcohol free workplace. Any job offer is conditional upon satisfactorily completing a background investigation and pre-employment drug testing.

To be considered please submit a cover letter and resume to:
and state the title of the position you are
applying for in the subject line.

The Press Democrat is an Equal Opportunity Employer

For Sale/Wanted

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